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Manhattan Beach Places Half-Cent Sales Tax Measure on November Ballot

Aug 07, 2024 06:52PM ● By Mb News Staff
The Manhattan Beach City Council has placed a half-cent sales tax measure on the November 5 ballot. 

The council voted 5-0 in favor of the measure at their August 6 meeting. 

Councilmembers agreed that although any new taxes were unpalatable, this sales tax would allow the city to fund needed infrastructure improvements.

The current sales tax is 9.5% in Manhattan Beach. An extra half-cent sales tax would generate approximately $5 million for the city's General Fund. 

The proposed funding would be used to maintain the city's streets, sidewalks, parks, and other infrastructure; repair and upgrade aging community facilities; and improve parking availability and traffic safety.

In supporting the sales tax measure, councilmembers emphasized that the Manhattan Beach sales tax would be a way of asserting "local control," given that the money would stay in the city.

They also pointed to an analysis that showed that 61.3% of the city's actual sales tax revenue in 2023 was generated by non-residents - meaning that non-residents would presumably bear the greatest burden of any new tax.

The council agreed to request the following preferences for the name of the measure, in order of preference: 1) MMB, 2) PMB, and 3) KFL.

Mayor Pro Tem Amy Howorth and Councilmember Richard Montgomery have agreed to take the lead on developing a community-led public outreach campaign regarding the measure.


Where Do Sales Taxes Go?


Sales taxes within California are currently broken down as follows: 6% to the state; 1% to local city/county operation funds; and 0.25% to county transportation funds. Sales taxes above the 7.25% are levied locally by local city, county, public services, and special districts. Manhattan Beach's current tax rate of 9.5% is tied for the "lowest" in the county, along with 30 other cities and unincorporated areas.

Meanwhile, a coalition of civic groups has secured a spot on Los Angeles County's November ballot to take away L.A. County's 1/4 cent "Measure H" sales tax for the homeless (passed in 2017) and replace it with a 1/2 cent sales tax for additional homelessness prevention and services. That measure is supported by leaders of the California Community Foundation, the United Way of Greater Los Angeles, and additional local homeless services and housing nonprofits. 

If that tax and the proposed new Manhattan Beach tax are both approved, it would bring the total Manhattan Beach sales tax to 10.25%, the statewide sales tax limit. [One concern from councilmembers was that if the city did not raise its own sales tax, the county would raise tax to the limit, thereby claiming the money for the county rather than Manhattan Beach.]

Sales tax measures on the ballot have done relatively well in California: Since 2020, 132 local sales tax measures in have been approved in the state, with an average passing rate of 76.3%.

Survey Shows Support for Measure in Manhattan Beach


At its July 16 meeting, Manhattan Beach City Council heard a report from polling firm True North Research Inc., a firm that has carried out multiple surveys in the city, on the feasibility of a sales tax increase on the November ballot. The firm surveyed a sample size of 409 likely Manhattan Beach voters in June 2024. 

Given residents' overall positive feelings about the city, the firm found "solid natural support" (64%) for establishing a one-half cent sales tax to provide funding for city services in Manhattan Beach. The firm's report said that such a measure would be "feasible for the November 2024 ballot provided that it focuses on the projects and services that voters identify as their priorities and is accompanied by robust community/opinion leader engagement, education, and communication."

(Infrastructure projects include this construction to upgrade and replace the railings on the Manhattan Beach Pier.)

Although the City Council would have the discretion to decide how to spend the sales tax revenues, the survey results indicated that voters are primarily interested in using the funding to fix potholes and maintain city streets (88% strongly or somewhat favor), keep local streets, sidewalks, infrastructure, and parks safe, clean, and well-maintained (87%), improve e-bike traffic enforcement and safety (80%), make improvements to roads, intersections, bike lanes, and signals to improve traffic safety and reduce congestion (79%), and expand sidewalks downtown to allow outdoor dining and improved access (73%).

However, the survey results are meant to be a guide; not a promise of a certain outcome, noted True North survey author Timothy McLarney. “As promising as these results are, it's important to remember that these results are a snapshot in time; they’re not a crystal ball," he said.



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